Fiscal policymakers, governments, currency, the banks that circulate currency are arguably the backbone of our modern world. Without money, technology wouldn’t be so widespread and affordable, everybody might not always have food, and our world wouldn’t be as developed. As such, financial institutions often hire seasoned, educated, professional executives to lead their organizations – just like Banco Bradesco had hired Luiz Carlos Trabuco in 2009 to take over as CEO of Bradesco after a respectable 40 consecutive years with the company.
Luiz Carlos Trabuco was born in Marília, São Paulo, Brazil in October of 1951. Mr. Trabuco graduated secondary school at a young age, quickly deciding to take his talents to the College of Letters, Sciences, and Philosophy within the University of São Paulo. Following the completion of this bachelor-level program, Luiz Carlos Trabuco then went on to the School of Sociology and Politics Foundation of São Paulo. This second degree has always been and still is helpful in communicating with others in business – without communication, there’s no business!
With two degrees in tow at the age of 18, Mr. Trabuco went to Banco Bradesco’s branch in his hometown, about four and one-half hours’ highway ride, to work as an entry-level clerk. After landing this job in 1969, he worked diligently enough to earn a spot at Bradesco’s headquarters in São Paulo, traveling across the countryside of Brazil yet again for a company he’d only been with for two years, proving his loyalty and trustworthiness almost instantly.
Working in various positions over the thirteen years from 1971 to 1984, Luiz Carlos Trabuco was also involved in beefing up communicatory abilities at Bradesco. In 1992, Bradesco switched Trabuco to a private pension group belonging to Bradesco, only six years later to be bumped up to president of Bradesco Previdéncia.
Virtually every Brazilian resident is familiar with the Lagoa Christmas Tree, which was backed by another Bradesco subsidiary Mr. Trabuco would work with in the near future.
Luiz Carlos Trabuco served in this expert advertorial role until 1999, earning the title of executive vice president of Bradesco’s insurance division. He even managed to climb the role of president at this subsidiary until moving on to Bradesco Seguros, of which he assumed the role in 2003. Mr. Trabuco only stepped down in 2009 to sign as Banco Bradesco’s chief executive officer.
Luiz Carlos Trabuco has experienced a fruitful tenure at the helm of Banco Bradesco. One of the most recognizable financial events that Luiz Carlos Trabuco has been responsible for is the $5.2 billion purchase of the HSBC Bank system in its entirety. $5.2 may seem like a lot of money, but not when considering the amount of growth Bradesco experienced from this transaction could be completed at a minimum of six fiscal years performing at top speed.
Although Banco Bradesco is behind Itaú Unibanco, having been hovering at a more-than respectable 2nd place since the 2008 merger took place.
As Luiz Carlos Trabuco has had a long, successful career spanning more than 48 years, especially being showcased at the top of the 5th-largest nation out of the world’s 190-plus sovereignties. As such, he’s won many awards, the most prestigious and most recent being Entrepreneur of the Year in Finance by Isto É Dinheiro, coming several weeks after the HSBC acquisition was announced by Luiz Carlos Trabuco.
In 2009, Mr. Trabuco was named among the top 100 influential Brazilians residing in the South American country. Luiz Carlos Trabuco won the Insurance Person of the Year two years in a row, from 2006 to 2007 – 2006 being a year with three awards taken home.