The Roc Nation brand has grown up over the last decade to include a wide variety of different endeavors across the entertainment industry with the aid of Desiree Perez as one of the most important executives at the company. Desiree Perez has recently been named to the list of most influential female entertainment industry executives as she works her way through the different departments of the Roc Nation brand to provide support and stability to all.
Over the course of its life which began in 2008, Roc Nation has tied itself to a number of existing brands to quickly establish a new way of working in various sectors of the industry; in many cases, Desiree Perez is given the responsibility to oversee the first stages of the new areas of development sought by founder, Jay-Z. In 2013, Desiree Perez and Jay-Z worked together to found the initial incarnation of Roc Nation Sports, a talent agency for athletes which has already attracted many of the biggest names in U.S. and international sports. Working with the already established Creative Artists Agency, Desiree Perez has managed to bring high-profile athletes to the agency including basketball’s Kevin Durant and wide receiver, Dez Bryant of the Dallas Cowboys.
Developing the Roc Nation brand has allowed Desiree Perez the opportunity to create a new way of creating strategic partnerships with existing brands such as that established with the Creative Artists Agency. Among the decisions and contracts, Desiree Perez has played a major role in are those regarding the recent partnerships between Roc Nation and music publisher, the Universal Music Grou, and the development of the partnership between Jay-Z and leisurewear corporation Puma. These partnerships are among the many reasons Desiree Perez has been named one of the most influential female executives in the entertainment industry.