As an advisor from the Innovation Center for Start-Ups in Tokyo, William Saito boasts a unique knowledge base. These days, he believes that there are many hurdles placed in front of promising start-ups. Also, he believes that Japan possesses an unusually high number of obstacles for creators and idea people who want to get their concepts out into the world. Alluding to the tough geopolitical situation we find the world in right now, Saito has said that budding entrepreneurs should not let themselves be limited by uncertainty. In fact, if anything, he believes that people should allow their imaginations to thrive during financial crises and other tough times. With the ethos that sometimes it’s good to join the market during dramatic times, Saito believes that there is no time like the present when it comes to getting an idea up and running.
Furthermore, William Saito has stated that he thinks companies can be ruined when they are started during “bubble” eras. With an unusual amount of access to resources and funding, some groups can become lazy. They don’t stick to budgets or make otherwise irresponsible decisions. But when a brand makes its debut when times are tough, executives and employees are forced to make their budgets work. They have to be serious when presenting their ideas to investors, because there are so many barriers to getting funding. Therefore, plans and strategies must be thoroughly researched and executed. In this way, constraints can actually be a good thing. There tends to be less waste and more efficiency in a less freewheeling economic environment.
Saito has also weighed in on some of the cultural aspects that affect the market. In Asian countries, for instance, he believes that investors tend to be a great deal more conservative. Saito’s perception of the situation is that investors from these countries are extremely risk-averse. They do not want their products to fail at all, whereas investors in with more of an American or European background are more willing to work with a company that has failed and picked itself back upon again. Supporting the free exchange of ideas, Saito enjoys attending symposiums and other events where entrepreneurs, as well as students and investors, can interact and see the world through other perspectives.