For four years running, Goettl Air Conditioning has endeavored to tackle one of the greatest societal challenges in the United States: transition into civilian life by military veterans. Many military officers find it difficult to transition into civilian life due to a myriad of factors including lack of training in skills that can enable them become economically productive members of the society. Towards this end, Goettl has continued with a tradition it started four years ago of donating tools worth thousands of dollars to military veterans who are students at College of Southern Nevada. Realizing that the graduating veterans may have loans they service, debts to pay or families that need their financial support, Goettl came up with a plan that will ensure that the veterans are equipped with the necessary tools to give them a foothold in their first jobs.
Towards Strategic Development
Founded in 1939 by the legendary air conditioning inventor Gust Goettl and his brother Adam, Goettl Air Conditioning has undergone various revolutionary changes to become one of the leading air conditioning companies in Las Vegas and Arizona. As it was celebrating its 78th anniversary in February 2017, Goettl was celebrating more than just longevity in the increasingly competitive industry. It was a time to celebrate the company’s strategic moves in the industry that has seen its name become synonymous with excellence in air conditioning installation and servicing.
The survival and longevity of Goettl Air Conditioning have been hinged on strategic management and suave operational decisions that have seen it cement its position in key markets that it operates in. The acquisition of Goettl Air Conditioning by air conditioning specialist and industry veteran Ken Goodrich in 2013 was one such strategic move. He introduced a customer-centric management approach that successfully transformed the company’s image and built customer confidence.
According to GlassDoor, in addition to the customer-centric approach, Mr. Goodrich who is the president and chief executive officer of the company also oversaw strategic acquisitions and expansions of the Goettl’s operations. The Las Vegas-based privately held company recently acquired Walton’s Heating and Air to increase its market share and service delivery capability including opening operations in Southern California. This was further enhanced by the launch of two additional affiliates to enable the company explore new service areas. With The Sunny Plumber and Goettl’s High Desert Mechanical, Goettl has the opportunity to continue with its legacy of high quality service delivery that saw it invent dozens of heating and cooling system prototypes. Goettl’s customized services also include maintenance, installation and repair of air conditioning and heating systems.