Whitney Wolfe always had a desire to have multiple irons in the fire at the same time. When she was in college she was constantly checking out different ideas that she could explore and present to an audience.
The Salt Lake City native was selling bamboo tote bags at the age of 19 in order to benefit those that were affected by the BP oil spill. She would also find herself in a roll of marketing executive when she co-founded a dating app called Tinder. She would market this to college students. All of these early entrepreneurial endeavors would be perfect to prep Whitney Wolfe for her role as the CEO of Bumble. This is the app that has been evaluated by Forbes as a billion dollar app. This is certainly a long way from selling bamboo tote bags as a college student.
What may be the most amazing thing about Whitney Wolfe is her strong desire to keep multiple irons in the fire even after she has graduated from college. Right now Bumble is the only app that she is over, but she has split this app up into three different platforms called Bumble dating, Bumble Bizz and Bumble BFF. Even with a singular app Whitney Wolfe has still found a way to channel multiple applications that can help people connect in different ways.
Whitney Wolfe is all about building bridges in social media. She does not overlook just how important it is to create apps that are going to play a part in increasing your awareness. This is what Bumble Bizz is able to do for people in the networking arena. It creates a much greater sense of awareness of others that are in your area that may be networking as well.
Bumble dating is obviously designed to bring awareness to other singles that are in your geographical circle. Bumble BFF stands out as the friendship building app that actually accommodates new friendships. This is quite innovative in social media since most social media sites do not establish real new friendships. This makes Wolfe an innovator among her peers. Billion-Dollar Bumble: How Whitney Wolfe Herd Built America’s Fastest-Growing Dating App