Category: Company Founders

Penelope Kokkinides And Rick Shinto To Maintain The Success Of InnovaCare Health

InnovaCare Health is among the leading providers in North America of managed healthcare services. They are committed to quality healthcare through their two main avenues of care, Medicare Advantage and Provider Network, creating sustainable models, which are fully integrated and cost-effective. They aim to redefine the healthcare management in order to meet the challenges posed by the complex healthcare environment of today. InnovaCare operates in Puerto Rico, having a membership of approximately 200,000 people, and having served more than 7,000 providers. In addition, the company has partnered with the government Medicaid plans in order to offer broad coverage plans through their harmonized care model.



In 2016, Penelope Kokkinides got appointed Chief Administrative Officer at the company, having over 2 decades of experience in the health care industry, specializing in the managed care area and government programs such as Medicaid and Medicare. Before joining InnovaCare, Kokkinides worked for Centerlight HealthCare as Chief Operating Office and Executive Vice President, and for Touchstone Health as their Chief Operating Officer. In addition, she acted as Corporate Vice President for disease management and care management at AmriChoice. For more details visit Crunchbase.



Kokkinides attended Binghamton University, graduating with Honors in biological sciences and classical languages. In addition, she earned a master’s degree from the University of New York in social work, a public health master’s degree earned from the University of Columbia, and a post master’s advanced degree. She focuses on improving health care services, specializing in organizational infrastructure. For more details visit Bloomberg.



Another important figure on InnovaCare’s leading team is Rick Shinto, who is currently the Chief Executive Officer and President of the company. Prior to joining InnovaCare, Dr. Rick Shinto acted as Chief Executive Officer at AVETA Inc., where he worked for 4 years, until the company was sold in 2012. His career spans over 2 decades, working in clinical healthcare services. He worked for the California-based NAMM, where he served as chief medical officer, and later on for the Orange County-based Cal Optima Health Plan in California, where he held the same position.



In 2012 he was received the Ernst and Young Entrepreneur of the Year award, which is given to outstanding entrepreneurs who shoed extraordinary success in sectors such as personal commitment, innovation and finance. He holds a B.S. degree from the University of California, and a medical degree earned at the State University of New York. In addition, later down the line he received from the University of Redlands an M.B.A.


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The Drummer, Financial Wizard, Cassio Audi

In 1985, while a young teenager, Cassio Audi and several friends co-founded the rock band that would one day become Viper. Cassio served as the band’s drummer. At that time, drummers typically had a much more prominent part in Brazilian bands, so it makes complete sense that he was considered their leader. The Brazilian drummers were so influential, in fact, that they were instrumental in creating Brazilian heavy metal rock’s unique sound that put it into its own sub-genre. He would lead them to become one of the most legendary and popular Brazilian bands of all time.

Cassio Audi

The formative years of heavy metal music were during the 60s. The band’s music was primarily influenced by the sound of the British heavy metal bands of the “70s and ‘80s. Prior to becoming Viper, the band released a well-received demo called “The Killer Sword.” Viper’s first very well received album was “Theatre of Fate.” He entered the adult life by earning his B.A. from Pontifical Catholic University and his M.B.A. from Sao Paulo University. He has been working in the financial industry with startups, private equity funds, Private and public companies, global organizations for over 20 years.

His primary financial role right now is as an investment manager. In this position his job is to organize and maintain his clients’ portfolios. This role includes working with other national and international firms, managing equities, business planning, project management, leadership strategy, and financial planning. Cassio knows all too well that he is working in a particularly difficult area of the world as far as finances are concerned. All of Latin America is feeling a decided economic low. Cassio is working hard with Brazilian banks to form strategies that will effectively combat this.

His youtube channel

Lori Senecal and the Globalization Tact

The Corporate Journey

The advertising industry is a very competitive environment with individuals with a different approach setting a position for themselves. Lori Senecal is one such individual. In a report by PR Newswire, she was named MDC’s Partner Network’s first president and CEO. Her career growth was credited to her successful run in KBS and the credit she received for the growth in CP+B. The secret behind all these achievements is the strategy she adopted on globalization. Senecal is a graduate of McGill University in Montreal, as a business major. She launched her advertising career with Vickers & Benson, a defunct ad agency. In her time at Vickers& Benson, she worked on the Ford account. Her efforts saw her make her next move through McCann Erickson in Toronto where she managed the Coca-Cola account. Her growth within the firm was evident when later she moved to the firm’s office in New York and worked her way to becoming the firm’s president.


Senecal’s Globalization Strategy

In 2009, it was evident her reputation preceded her. Founding partners of Kirshenbaum Bond & Partners brought Senecal on board to turn the company around. To date, she is credited with turning the agency around to focusing on globalization in a digital age. Having her on board as the firm’s head, saw the company change its name to Kirshenbaum Bond Senecal & Partners, KBS. The globalization strategy saw the company rise in the industry. Key among the company’s achievements was a merger with MDC and a rapid global expansion program through the opening of offices in key cities around the world. The firm’s biggest break came calling in 2011 when BMW named KBS its North American creative AOR. The BMW account brought in a $160 million revenue chest. Before she left KBS in 2014, other blue-chip companies such as American express, Teconnectivity, HomeGoods, Simmons Bedding Company, William Grant & Sons, Victoria Secret PINK, Harman, Boar’s Head and Vanguard among others, had generated steady revenue for the firm.

Senecal at CP+B

CP+B achievements have been credited to Lori Senecal. In her first 18 months, CP+B was awarded the global creative accounts as a result of the global presence their accounts created. Those accounts include PayPal and American Airlines.

Lori Senecal has truly created an edge for herself and inspired a generational movement showing that indeed it is possible for women to set themselves apart as industry leaders. For more info, visit

The Life and Career of Christopher Burch

In the video, the first thing that Burch points out is that he thinks about most in life is creating a path or road to the success of others. Everyone seems to want to go back to a time when life was simpler, and with this mindset, he looks through the eyes of when he was a little boy. His father had him working in construction when he was just 13, and by the time he was in college, he was already in tune with how to make money. He was constantly thinking of ways that he could make money and be an entrepreneur, this included selling hotdogs and selling sweaters door to door on his college campus. While he grew up with a learning disability, this gave him time to figure things out and have a certain sense of humility.

At Burch Capital, Burch states that one of the things they pride themselves on is not the initial investment, and not the fact that many of their investments have done very well, but when the people or investments gets in trouble they want to be the first ones to put their arm around them and they are going to try either emotionally or financially to help them and that is critical for what they do. In everything that they do, they want to amaze, listen, disrupt and love. He also spoke about sometimes the investments are about the people, the product and the numbers, but at Burch Capital is about all three. He also explained that before launching Burch Capital, they understood that they needed to be reasonable in price, sheek in design, and needed a thing where the offered great value to the entrepreneur and small businesses. And one of the final things that Burch mentioned in the video is that creativity comes from childhood.

Christopher Burch is the CEO and Founder of Burch Creative Capital, which is a private investment company that is based in New York City. Burch is an active investor for a variety of businesses that includes a wide range and the co-founder for the luxury fashion brand of Tory Burch. He has always had a devotion for the power of branding, and currently has applied his sense of sales and marketing to business interest that has spanned to include financial services, apparel, technology, hospitality and consumer products.

In Burch’s nearly 40 year career and as entrepreneur and investor, he has participated in the rise of over 50 companies. This happening by combining an intuitive understanding for consumer behavior and direct and international sourcing experience, and has built a long track record of connecting innovation with impact. The Burch Creative Capital’s brand portfolio has included recent introductions of Cocoon9, ED by Ellen DeGeneres, Poppin, Nihiwatu and TRADEMARK to the list of established brands that have previously embraced by Burch, that includes Jawbone, Faena Hotel + Universe and Voss Water.

Read more about Chris Burch in this Huffington Post article.