Category: Company Founders

Lori Senecal and the Globalization Tact

The Corporate Journey

The advertising industry is a very competitive environment with individuals with a different approach setting a position for themselves. Lori Senecal is one such individual. In a report by PR Newswire, she was named MDC’s Partner Network’s first president and CEO. Her career growth was credited to her successful run in KBS and the credit she received for the growth in CP+B. The secret behind all these achievements is the strategy she adopted on globalization. Senecal is a graduate of McGill University in Montreal, as a business major. She launched her advertising career with Vickers & Benson, a defunct ad agency. In her time at Vickers& Benson, she worked on the Ford account. Her efforts saw her make her next move through McCann Erickson in Toronto where she managed the Coca-Cola account. Her growth within the firm was evident when later she moved to the firm’s office in New York and worked her way to becoming the firm’s president.

Reference: http://blogs.wsj.com/cmo/2015/03/09/cpb-names-senecal-global-ceo/

Senecal’s Globalization Strategy

In 2009, it was evident her reputation preceded her. Founding partners of Kirshenbaum Bond & Partners brought Senecal on board to turn the company around. To date, she is credited with turning the agency around to focusing on globalization in a digital age. Having her on board as the firm’s head, saw the company change its name to Kirshenbaum Bond Senecal & Partners, KBS. The globalization strategy saw the company rise in the industry. Key among the company’s achievements was a merger with MDC and a rapid global expansion program through the opening of offices in key cities around the world. The firm’s biggest break came calling in 2011 when BMW named KBS its North American creative AOR. The BMW account brought in a $160 million revenue chest. Before she left KBS in 2014, other blue-chip companies such as American express, Teconnectivity, HomeGoods, Simmons Bedding Company, William Grant & Sons, Victoria Secret PINK, Harman, Boar’s Head and Vanguard among others, had generated steady revenue for the firm.

Senecal at CP+B

CP+B achievements have been credited to Lori Senecal. In her first 18 months, CP+B was awarded the global creative accounts as a result of the global presence their accounts created. Those accounts include PayPal and American Airlines.

Lori Senecal has truly created an edge for herself and inspired a generational movement showing that indeed it is possible for women to set themselves apart as industry leaders. For more info, visit 3percentconf.com.

The Life and Career of Christopher Burch

In the video, the first thing that Burch points out is that he thinks about most in life is creating a path or road to the success of others. Everyone seems to want to go back to a time when life was simpler, and with this mindset, he looks through the eyes of when he was a little boy. His father had him working in construction when he was just 13, and by the time he was in college, he was already in tune with how to make money. He was constantly thinking of ways that he could make money and be an entrepreneur, this included selling hotdogs and selling sweaters door to door on his college campus. While he grew up with a learning disability, this gave him time to figure things out and have a certain sense of humility.

At Burch Capital, Burch states that one of the things they pride themselves on is not the initial investment, and not the fact that many of their investments have done very well, but when the people or investments gets in trouble they want to be the first ones to put their arm around them and they are going to try either emotionally or financially to help them and that is critical for what they do. In everything that they do, they want to amaze, listen, disrupt and love. He also spoke about sometimes the investments are about the people, the product and the numbers, but at Burch Capital is about all three. He also explained that before launching Burch Capital, they understood that they needed to be reasonable in price, sheek in design, and needed a thing where the offered great value to the entrepreneur and small businesses. And one of the final things that Burch mentioned in the video is that creativity comes from childhood.

Christopher Burch is the CEO and Founder of Burch Creative Capital, which is a private investment company that is based in New York City. Burch is an active investor for a variety of businesses that includes a wide range and the co-founder for the luxury fashion brand of Tory Burch. He has always had a devotion for the power of branding, and currently has applied his sense of sales and marketing to business interest that has spanned to include financial services, apparel, technology, hospitality and consumer products.

In Burch’s nearly 40 year career and as entrepreneur and investor, he has participated in the rise of over 50 companies. This happening by combining an intuitive understanding for consumer behavior and direct and international sourcing experience, and has built a long track record of connecting innovation with impact. The Burch Creative Capital’s brand portfolio has included recent introductions of Cocoon9, ED by Ellen DeGeneres, Poppin, Nihiwatu and TRADEMARK to the list of established brands that have previously embraced by Burch, that includes Jawbone, Faena Hotel + Universe and Voss Water.

Read more about Chris Burch in this Huffington Post article.