Category: Fashion

Doe Deere: From Homeless to Lime Crime

Launched in 2008, Lime Crime is a vegan-friendly, cruelty-free cosmetics brand that inspires individuals to be themselves, unapologetically. The brand is known for it’s highly pigmented, vibrant colors, and unique products. Often referred to as “Makeup For Unicorns,” Lime Crime really plays on the “fantasy” vibe.

Doe Deere, founder and CEO of Lime Crime, once had somewhat of a “fantasy” herself. As a young girl, Deere fantasized about one day becoming a fashion designer in the United States. She loved everything that she knew about the American culture from TV, movies, and magazines and she dreamed of one day experiencing it and living out her dream.

Little did she know that at the age of 17, she would be headed to America. Her mother was going to take the chance of a lifetime.

When Deere’s mother told Deere and her sister that they were going to America, they were terrified but at the same time, there was an overwhelming sense of excitement. It was finally happening! They were going to America!

The family settled in New York City — one of the toughest places to “make it” in the United States. Despite the odds stacked against them, they started working right away. Unfortunately, Deere’s mother couldn’t get her paperwork situation sorted out quickly enough, so she ended up having to work odd jobs instead of the accounting jobs she was qualified for. This made finances very, very tight and shortly after their arrival in the U.S. of A, Deere and her family solemnly checked into a homeless shelter.

It wasn’t ideal — they had one tiny room with a bed — but they made it work. For their meals, they would head down to the local church and get food from the church pantry. They were grateful for the help that they were receiving.

A social worker at the homeless shelter later introduced Deere and her family to a non-profit organization called Sanctuary for Families that helped immigrant women in need. This organization helped Deere and her family immensely. They were later able to land an apartment in East Harlem — a rough area, but they were grateful for a place to call home — and the leader of the non-profit helped Deere get into the Fashion Institute of Technology.

By 2008, the rough ordeal was over. Deere launched her very own cosmetics company, Lime Crime, and later founded Poppyangeloff, a fashion brand. Doe Deere is an absolute inspiration.

Crowd Source , Fabletics and Kate Hudson a Perfect Trio

In today’s consumer market the power of the crowd, which are crowd sourced reviews are what is determining what consumers are buying. Consumers read the personal recommendations by people they are not connected personally with and trust the reviews enough to help decide what they will purchase. One of the brands that get reviews in this medium is Fabletics and since its 2013 launch, the company has grown 200 percent. This growth brings the company to over $235 million in revenue with over a million paying members.


TechStyle Fashion Group the parent company of Fabletics corporate marketing officer Shawn Gold gives the reviews credit for the fast growth of the company since he believes they drive increased customer gains. Gold said the reviews also improved loyalty for all brands.


Online reviews are a big part of the decision making process for businesses since consumers are becoming more dependent on the internet and a recent study proves the point. This study was a BrightLocal study that shows people trust reviews at 84 percent, which is as high as a review by someone they know personally. The founder of Trustpilot CEO Peter Holten Muhlmann half of the surveyed customers at least once a month do research over the internet for a business. That figure is up 23 percent and in the surveys, 50 percent of customers say they use online reviews often. Further, 60 percent of the customers said negative reviews changed their mind about using a business.


The L2 research firm found similar results with 76 percent of the top brands found on review sites. Then the product page drives purchases with the number of brands having an increase of 70 percent in the past several years.


Vibes another firm that did a study found that 65 percent of in store mobile searches were for reviews, while only 33 percent of the searches were comparing prices. The firm concluded customers are more concerned about good reviews more than they worry about prices.


The TechStyle Fashion Group founders Adam Goldenberg and Don Ressler thinking of starting athleisure brand thought in connection with it the perfect person to represent the stylish and reasonable price athletic wear was Kate Hudson. Ms. Hudson became involved right from the start after being approached with the brand. She is still involved in the design process and the team to ensure athleisure remains exciting and Ms. Hudson keeps her eye on sales weekly to know what in the clothing line sells and what clothes are not selling as good. The rapid growth of the company resulted in Ms. Hudson making efforts to upgrade the customer service department and a new data system to keep better track of inventory. This kept the most popular clothing from being sold out without more merchandise being added to replace the items. This was a good business move by Ms. Hudson that resulted in favorable reviews.


Kate Hudson, when asked whether she would like to be known for her acting or as a businesswoman she answers being an actress, is where she is happiest. But she is proud of the clothing line and her participation with the company.

Fabletics: Clothes For Those That Are Interested In Fashion

While everyone takes the time to buy clothes, it is actually not as common for people to pay that much attention to the clothes they buy. For one thing, a lot of people don’t have as much money. Therefore, they don’t have that much time to worry about fashion. Therefore, they will likely buy clothes out of necessity as opposed to buying some of the better looking clothes that are shown off as stylish. There are a lot of reasons for this. One reason is that people believe that they have to pay almost thousands of dollars in order to get something that is somewhat decent.


Another thing is that a lot of people settle for getting clothes from retailers such as Walmart and Amazon. While Amazon does have some good clothes from different brands, there are some fashion retailers that design their own clothes. As a result, they come up with their own designs. They are also given chances to sell items without having to spend a lot of money on other products. As a result, there will be some very unique cuts that won’t be found in any other stores. Customers will get to see the advantage that comes with shopping at stores that create their own products.


One fashion retailer that creates and sells its own clothes is Fabletics. Fabletics is one of the most attractive fashion retailers at the moment because it allows customers that are interested in fashion to take a look at the new designs that could catch their attention. There are a lot of new looks that people will be able to check out, try on and enjoy if they visit one of the locations. Perhaps one of the biggest advantages that Fabletics gives people is the ability to save money while finding some really stylish items.


When it comes to fashion Fabletics has Amazon beat in many different aspects. For one thing, it is a subscription service that offers customers a lot of incentive for joining them. While Fabletics does charge a fee for subscribing, there are a lot of advantages that come with the subscription. For one thing, the customer gets a free out fit every month. The customer also gets to save money. To make things even better, there is always a customer service rep that is available answer any of the concerns that the customer may have with the company.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on